Product Terms

Architera, we and us mean Architera FZ L.L.C, a free zone company registered with the Expo City Dubai Authority under business licence and registration number 00374, at Unit No: EC-SD-201-24, 14 Mangrove Quarter B, Expo City Dubai, Dubai, United Arab Emirates.

Customer and you mean the dealership or group that signs the order form.

Order form means the document that records what you have subscribed to, for how long, and at what price.

Platform means the Architera software, including the products, workspaces, integrations and channels the order form covers.

Users means the people you authorise to sign in to the platform.

Customer data means the data you or your users put into the platform, and the data the platform collects from your customers as it runs, including messages, contact details, enquiries and vehicle context.

DPA means the data processing agreement between us covering our processing of customer data.

Agreement means these terms, the order form, and the DPA together. If they conflict, the order form prevails over these terms, and the DPA prevails over both on data protection matters.

We grant you a non exclusive, non transferable right to use the platform during the term, for your own business, in line with the order form and these terms.

You are responsible for your account. That means keeping user credentials confidential, granting each user only the access they need, removing access promptly when someone leaves, and telling us without delay if you believe an account has been compromised. Everything done through your account is treated as done by you.

Users must be individually named. Shared logins are not permitted, because they defeat the audit record that tells you who did what.

You are responsible for the accuracy of the data you put into the platform, and for having the right to put it there.

You may add users during the term; additional users are charged as the order form provides.

You must not use the platform to send unlawful, deceptive, harassing or abusive messages, to message people who have not consented where consent is required, to impersonate another business, to process data you have no right to process, or to break any law that applies to you.

You must not attempt to gain unauthorised access to the platform or to another customer's data, interfere with its operation, circumvent a safety control or usage limit, reverse engineer the platform except where the law allows it despite this restriction, or resell access without our written agreement.

You are responsible for complying with the messaging rules that apply to the channels you use, including consent, opt out handling, sending windows, and template approval where the platform provider requires it.

If your use puts the platform, another customer, or a person at risk, we may suspend the affected part of the service. We will tell you why, and restore service once the cause is resolved. We suspend no more than we need to.

The platform uses AI to draft replies, summaries and suggestions for your staff.

Your staff stay in charge. Any AI drafted message can be reviewed, changed or withheld before it goes out, and you can require human approval before anything is sent. AI output can be wrong or incomplete, so you should decide where in your process human review is needed, and set the platform up accordingly.

We do not use customer data to train general purpose AI models, and we contract our AI service providers so that they process customer data only to deliver the service to us.

Safety controls are floors, not options. The platform identifies AI written replies to the customer, screens topics that must go to a person, and requires human approval before a message containing a price, discount, finance or legal commitment can be sent. You can add restrictions on top of these. You cannot switch them off.

You remain responsible for the content of messages sent from your account, whoever or whatever drafted them.

As between us, you own your customer data. We claim no ownership of it.

For the personal data of your customers, you are the controller and we are the processor. We process it only on your documented instructions, under the DPA, which forms part of this agreement. The DPA sets out the security measures, the sub-processor arrangements including the current list and how we tell you about changes, breach notification, assistance with data subject requests, audit, transfers, and deletion and return.

For the account data of your users, we are the controller, and our Privacy Notice explains what we do with it.

We may use aggregated data that identifies neither you nor any individual to operate, secure and improve the platform.

The platform connects to messaging and communications channels operated by other companies, including Meta for WhatsApp and telephony providers for voice and SMS.

Your use of those channels is subject to the operator's own terms and policies as well as these terms. You are responsible for holding the accounts the channel requires, for meeting the operator's rules, and for any fees the operator charges you directly.

Those operators can change their terms, pricing, approval requirements or availability, and can suspend or withdraw access, and we do not control that. If a channel becomes unavailable through no act of ours, we will tell you and work with you on an alternative, but we are not liable for the operator's decision.

Fees are set out in the order form. Unless the order form says otherwise, subscription fees are invoiced annually in advance, usage fees are invoiced monthly in arrears, and invoices are payable within 30 days of the invoice date by bank transfer. Fees exclude VAT and other taxes, which you pay in addition where they apply.

We may increase subscription fees at a renewal by giving you at least 60 days' notice before the renewal date; if you do not accept the increase, you may give notice not to renew.

Charges that a channel operator or other provider passes through to us for your usage are recharged to you at cost and shown separately.

If an undisputed invoice is more than 30 days overdue, we may charge interest at 1% per month on the overdue amount and, after giving you written notice and 10 business days to pay, suspend the service until it is paid. Fees paid are non-refundable except where these terms say otherwise.

We aim to keep the platform available and we operate automated health checks across the customer facing surfaces. We provide support by email at the address in the order form during our normal business hours.

Service levels, where agreed, are set out in the order form. If your order form includes a service level, that service level applies and prevails over this clause. We may carry out maintenance, and we will give reasonable notice of planned maintenance that we expect to interrupt the service, except where an urgent security fix makes notice impractical.

Each of us may receive information from the other that is marked confidential or that a reasonable person would understand to be confidential. Each of us will keep the other's confidential information secret, use it only to perform this agreement, and disclose it only to people who need it and are under equivalent obligations.

These obligations do not apply to information that is public through no breach of this agreement, that the receiving party already had without obligation, that it develops independently, or that it must disclose by law, in which case it tells the other party first where it lawfully can.

Confidentiality obligations survive the end of this agreement.

We own the platform, including its software, models, prompts, interfaces, documentation and brand, and everything we develop in providing the service. Nothing in this agreement transfers that to you beyond the right to use the platform during the term.

You own your customer data and your own brand and content. You grant us the licence we need to host, process and transmit it in order to run the service for you.

If you give us feedback or suggestions, we may use them freely, without obligation to you.

With your consent, which you may withdraw at any time, we may name you as a customer and use your logo in our customer list.

We warrant that we will provide the platform with reasonable skill and care, and that it will perform materially as described in the documentation we make available to you.

If we breach that warranty, tell us. We will use reasonable efforts to correct the problem, and if we cannot correct it within a reasonable time, you may terminate the affected part of the service and receive a pro rata refund of fees paid in advance for the unused period. That is your exclusive remedy for a breach of this warranty.

Each of us warrants that it has the authority to enter into this agreement.

Apart from the warranties in clause 11, and to the fullest extent the law allows, the platform is provided as is, and we exclude all other warranties, whether express, implied or statutory, including any implied warranty of merchantability, fitness for a particular purpose, or non infringement.

We do not warrant that the platform will be uninterrupted or error free, that AI output will be accurate or complete, or that a third party channel will remain available.

Nothing in this agreement excludes or limits either party's liability for death or personal injury caused by its negligence, for fraud or fraudulent misrepresentation, or for any liability that cannot lawfully be excluded or limited.

Subject to that, neither party is liable to the other for loss of profit, loss of revenue, loss of business or anticipated savings, loss of or damage to goodwill, or any indirect or consequential loss, however it arises.

Subject to the two paragraphs above, each party's total aggregate liability arising out of or in connection with this agreement, whether in contract, tort including negligence, breach of statutory duty, misrepresentation or otherwise, is limited to the fees paid or payable by you under the order form in the twelve months immediately before the date the claim first arose.

Your obligation to pay fees properly due is not subject to that limit.

This agreement starts on the date in the order form. Unless the order form says otherwise, the initial term is 12 months, and the agreement then renews automatically for successive 12-month terms unless either party gives written notice not to renew at least 60 days before the end of the current term. Neither party may terminate for convenience during a term.

Either party may terminate for material breach if the other does not fix the breach within 30 days of written notice, or immediately if the other becomes insolvent or stops trading.

If the order form describes a pilot, the pilot runs for the period stated, and at the end of the pilot the agreement either converts to the subscription described in the order form or ends, as the order form provides.

On termination, your right to use the platform ends, and you must pay fees due up to the end of the term.

Your data on the way out. For 30 days after termination, you may ask us to return your customer data in a machine readable format, and we will provide it. After that period, and in any case within 90 days of termination, we delete or anonymise your customer data, except for anything we must keep by law, anything held in backups until they age out in the normal cycle, and the audit records that prove what happened. We confirm to you when deletion is complete.

Clauses on confidentiality, intellectual property, liability, and governing law survive termination, along with any clause that by its nature is meant to.

This agreement is governed by the laws of the Emirate of Dubai and the federal laws of the United Arab Emirates that apply in it.

If a dispute arises, each party will first raise it with the other in writing, and senior representatives of both will try in good faith to resolve it within 30 days.

If they cannot, the courts of Dubai, United Arab Emirates have exclusive jurisdiction, unless the order form provides for arbitration.

We may update these terms as the platform, our providers or the law change. The date at the top of the page shows when this version was last revised.

If a change materially reduces your rights or increases your obligations, we will tell the contact on your order form at least 30 days before it takes effect. If you do not accept the change, you may terminate the affected part of the service before the change takes effect, and we will refund fees paid in advance for the unused period.

Changes never apply retrospectively to a dispute that has already arisen.

Notices to us go to accounts@architera.ai and to the registered address in clause 1. Notices to you go to the contact named on your order form. A notice sent by email is treated as given on the next business day.

Neither party may assign this agreement without the other's written consent, except to a group company or a buyer of substantially all of its business, on notice.

If a clause is found unenforceable, the rest continues to apply. A failure to enforce a right is not a waiver of it. Neither party is liable for a failure caused by events genuinely outside its control, provided it tells the other and works to resume.

This agreement, meaning these terms, the order form and the DPA together, is the entire agreement between us on its subject, and replaces any earlier proposal or understanding.

Architera FZ L.L.C
Unit No: EC-SD-201-24, 14 Mangrove Quarter B
Expo City Dubai, Dubai, United Arab Emirates
accounts@architera.ai