Forge · The vehicle configurator

Let buyers build the car they want.

Forge turns the manufacturer range into a clear, dealer-controlled buying journey.

Built on the same data spine as every Architera product.
Forge configurator showing an unbranded A1 Sport SUV with paint and wheel choices

From model choice to a finished build.

Buyers shape one car and review the result. The manufacturer logic stays intact while the dealer owns the relationship.

01

Start with the current model range.

02

Keep every option with one saved build.

Review the finished buildForge configurator showing a finished green GT Coupe build with its specification controls
A saved build stays with the buyer, ready for an offer or the next conversation.
Current rangePublished manufacturer models and options
One clear pathFrom model choice to finished build
Dealer controlledLocal range, visibility, and pricing rules
Ready to sellSaved builds and personal offers

Choose what your market sees.

Control the visible range and local pricing from the dealer cockpit.

01

Choose the models buyers can configure.

02

Keep the public range right for the market.

Operator model curationForge operator cockpit showing seven fictional Architera models grouped into SUV, road, and touring ranges

Turn a finished build into a personal offer.

Your team can price the buyer's exact saved configuration and give them a secure route back.

01

Keep the configuration and customer together in one offer.

02

Return the buyer to the exact saved build.

The configured build becomes a personal offerA personal Architera Motors offer showing a configured ARC-7 build and price

Ask Lens what buyers are building.

Lens can compare model demand, show the evidence, and prepare a follow-up for review.

Lens does not silently change the published manufacturer range or activate customer outreach. AI proposes, an authorized person reviews and approves.
Lens in ForgeLens open over the Forge activity dashboard with configuration volume, model demand, option popularity, and evidence counts
Ask from the live Forge dashboard. Lens keeps the calculated evidence visible and does not change the published range.
Provider-independent by design

Architera can work with interchangeable AI providers, so your operating model is not tied to one vendor.

Built with the EU AI Act in mind

Human oversight, disclosure, permissions, and clear approval before customer-facing work are designed into the product. This is a design posture, not a certification claim.

Build the right configurator.

What does Forge do?

Forge lets a buyer build the exact car they want while the dealership controls the range, local pricing, and next sales step.

Where do the models and options come from?

Forge uses supported manufacturer configuration data for the market. We confirm the available source and any extra access needed before launch.

Can Forge work with our current website or configurator?

Yes. It can run alongside the current journey, replace one part of it, or become the main configuration experience over time.

Can our team control the range and pricing?

Yes. Authorized dealership users choose which models are visible and apply the local pricing rules, while the build stays tied to manufacturer logic.

What happens when a buyer saves a build?

The exact specification stays with the buyer. Your team can turn it into a personal offer or continue the conversation without rebuilding the car.

How does Forge use AI?

Forge can show which models and options buyers choose, where they leave the configurator, and which saved builds deserve follow-up. Lens can explain what is happening and prepare a dashboard, campaign, or customer journey for your team to review.

How does Cronus work with Forge?

Cronus can continue from the exact saved build. An agent can answer approved questions, collect finance or trade-in interest, arrange a test drive, and hand the conversation to your team with the configuration still attached.

How quickly can we launch Forge?

The main factors are the manufacturer data, market rules, and the part of the buying journey you want to launch first.

Give every build a clear next step.

Start with one market and the range already available.