Forge · The vehicle configurator

Shape what customers see and your team sends.

Forge turns the current published Mercedes-Benz range into a complete configuration and commerce journey. Customers build in detail. Dealers decide which models appear, how pricing is adjusted, and what reaches the market.

Built on the same data spine as every Architera product.

The configuration journey

A complete path, not one impressive screen.

Customers choose a model, explore engines and equipment, configure the vehicle, and review a clear summary before moving into checkout. The product logic stays true to Mercedes-Benz while the commercial journey belongs to the dealer.

Choose a modelForge model selection showing the available Mercedes-Benz range
Configure the vehicleForge vehicle detail showing the selected Mercedes-Benz configuration
Review the buildForge summary showing the completed Mercedes-Benz configuration
A configured vehicle does not disappear at checkout. The saved build can stay with the customer, continue into a digital offer, and move through the same commerce spine as Atlas.
Current rangePublished Mercedes-Benz model and configuration data
Model to checkoutOne complete buyer path
Dealer controlledVisibility and pricing rules
Shared commerceSaved builds, offers, and orders

Dealer product curation

Influence the product offering customers see.

The operator backend gives the dealer a real control surface behind the buyer experience. Choose which models are visible, apply market pricing rules, and curate the range around the products the business wants to sell.

  • Curate the visible model range
  • Apply dealer surcharges or discounts
  • Keep the buyer experience aligned with the market
Operator model curationForge operator backend showing model visibility and dealer pricing controls

Omnichannel commerce

What customers build becomes what your team can send.

Customers can save a build in My Account. Your team can carry that exact configuration into a conversation, compose a personal digital offer, and give the customer a secure path back without rebuilding the vehicle from memory.

Send a personal offerPersonal digital offer carrying a configured vehicle into the buyer journey
Continue in My AccountMy Account keeping the customer's saved build and next steps together

Take the first step toward an agentic dealership.

Try it on your own leads. We set it up together. It starts with a conversation.