Answers every customer question, day or night
An AI agent replies in web chat and WhatsApp using your live stock, then books the test drive.
Explore Cronus web chat
The agentic operating system for automotive retail
Architera brings storefront, vehicle configuration, customer journeys, analytics, and conversations into one platform. From the first click onward, AI agents and dealership teams work as one to keep every customer moving.
Marketing automation that runs itself
Campaigns and follow-up journeys that build their own audiences from live customer data, adapt to every reply, and write the outcome back to the record.
Explore Cronus journeys
Put your real stock online, ready to reserve
Every available car, searchable in plain language, with a direct path to book or buy.
Explore Atlas
Let buyers build the exact car they want
A configurator that keeps the saved build and turns it into a personal offer.
Explore Forge
A dealership website that sells, not just informs
Pages built from your live stock, so every page ends in a real next step.
Explore Pages
Ask what is happening and what to do next
An agentic advisor that answers in plain language from your own data, shows the evidence, and puts the next move in motion.
Explore Lens
“This configurator clearly differentiates us from our main traditional competitors BMW and Porsche, which were more advanced, easy to use and faster compared to our previous solution. Architera provides the configurator Mercedes-Benz deserves!”
Built on trusted technology partners
Same customer. Two very different Mondays.
A buyer asks about a car on Saturday night and wants to drive it on Monday. What your salesperson finds on Monday morning depends on whether the tools talked to each other.
- Website chatbot
“Is the blue GLC 300 available? Could I drive it Monday?” Answered from a script. Nothing is written down.
- Contact form
Buyer types name, phone, and the request again. Lands in an inbox nobody reads until Monday.
- Silence
The buyer configures a car on the manufacturer site. Your team never sees the build.
- Salesperson
Opens the form. Calls. “So, which car were you interested in?” The buyer starts from zero, and Monday’s drive never happens.
- Cronus web chat
Answers from live stock: the blue GLC 300 is on the lot. Books the test drive for Monday 10:00.
Test drive booked from live stock - One record
Consent, vehicle, and chat are saved to the customer. The buyer is recognised on every next visit.
Saved to one customer record - Forge + follow-up
Buyer configures the GLC on your site. Cronus sends the saved build and Monday’s confirmation on WhatsApp.
Build and confirmation sent on WhatsApp - Salesperson
Opens the record: chat, build, consent, and the 10:00 test drive. The car is ready out front. Thirty minutes later, the buyer is driving it.
Handed over with the full story
Cronus journeys
Agentic engagement and CRM.
Cronus agents answer every enquiry, follow up until the next step is booked, and keep the customer record current across web chat, WhatsApp and email. Your team decides what each agent may do, sees every conversation, and can step in at any point.
Explore Cronus
LaylaArchitera Motors
⌕⋮Hi Layla, can I test-drive the GLC 300 this Saturday morning?1:00 PM ✓✓
Yes. The GLC 300 4MATIC is available at 11:00. Shall I book it for you?1:40 PM
Yes please. That works for me.1:42 PM ✓✓
You’re booked for Saturday at 11:00. Your dealership team can see the details too.1:42 PM
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Message
➤
- 01Every enquiry answered, day and night
A customer who writes at 22:00 gets a real answer from your stock and a booked next step, not a form in an inbox.
- 02No lead goes cold between visits
Follow-up runs in the customer’s own channel until the test drive, quote or service visit is booked.
- 03Your team steps in with the full story
Take over any conversation with the chat, vehicle and consent already on the record, then hand it back.
AtlasForgePages
The buying journey starts as one operation.
Publish the website and live stock, let buyers configure the exact car, then carry that context into every agent conversation and showroom next step.
Lens
Just ask. No clicking through the system.
Lens is the assistant that runs the software for you. Ask a question in plain language and it finds the answer across the dealership, shows the evidence behind it, and carries out the next step, with no screens to navigate and no reports to build yourself. It can also build dashboards, agents, and journey drafts through conversation.
Explore Lens- Secure by design
Enterprise-grade security across the platform: strict tenant isolation, encryption in transit and at rest, role-based access control and comprehensive audit logging.
- EU AI Act and GDPR ready
Disclosure, permissions and human oversight are designed into every agent. Dealership data stays isolated and encrypted, and every action is logged.
- Guardrails you set, per channel
Decide what the AI may do: reply on its own, hold each message for a person’s approval, or leave the channel to your team. Handover to a person is one step away in every conversation, and every action is logged.
See how agents and dealership teams work as one.
Customer experiences, dealership work, Lens, and the agent team share one current view of the journey.
Customer journeyEvery touchpoint moves the same customer journey
Pages
Dealership website
Atlas
Live stock and storefront
Forge
Vehicle configuration and offers
Cronus
Conversations and journeys
Human command interfacePeople direct the agents and step in at any point
One live operating view
Customers · stock · conversations · journeys · bookings
Lens · AI advisorAsk · Decide · Act
Customer data platform (CDP)One current dealership record beneath every experience
Shared identityLive inventoryConversation contextConsent stateBookings and commerceUnified event record
Dealership inputsStart with the data and channels in scope
Connected for each launch
Inventory feedsWebsite contentDealership knowledgeChannel accountsLocations and hours
The future of automotive retail is agents and people working as one.
Agents keep conversations, follow-up, and next-step work moving. Your team brings the judgment, relationships, and dealership expertise that matter.
See how the agent team would work alongside yours.
We will map one customer journey, the roles for agents and people, and the right place to begin.
What dealerships want to know.
What is Architera?
Architera is one platform for the online storefront, vehicle configurator, customer journeys, agentic CRM, customer communication, and an agentic analytics advisor. AI agents and dealership teams share the work across the customer relationship while the dealership stays in command.
Do we have to replace our CRM or DMS?
No. Cronus runs on top of the systems you already use. Customer records, conversations and journeys live in Architera and integrate with your CRM and DMS.
Where should we start?
Start with the dealership priority that can create value fastest. That might be webchat, live stock and online buying, a new dealership website, Lens for a specific job, or a Cronus workflow for follow-up and test-drive booking. We scope the first useful launch with you, then build from what proves valuable.
What can Architera agents actually do?
They can answer customers, follow up across supported channels, qualify interest, update the customer record, prepare dealership tasks, and book the next step. Lens can also help your team build dashboards, agents, and customer journeys. You agree what each agent can do before it goes live.
Which conversation channels are available?
One AI brain, every channel. The same agents run your web chat, email and WhatsApp, connected to your own accounts, with one memory of every customer across all of them. AI voice is live as a pilot: agents answer calls, make follow-up calls, book test drives and service appointments, and pass the line to your team the moment a person should take it.
How much control does our team keep?
Your team decides what an agent can do, when approval is required, and when a person should step in. You can review the work, coach or pause an agent, and take over a conversation at any time.
How quickly can we go live?
A focused first launch can move quickly. Timing mainly depends on access to the right data, systems, and channels, so we scope those before giving you a go-live plan.
How is dealership data protected?
Security is foundational to Architera. The platform runs on enterprise-grade infrastructure with strict tenant isolation, encryption in transit and at rest using current standards, role-based access control, and comprehensive audit logging across every action. Continuous monitoring, automated backups and a hardened release process protect the platform around the clock, and the AI operates within defined guardrails under your control. Architera is built for GDPR compliance.